Vision.
Being the leader, you are responsible to communicating what the vision of your business is.
It’s important that you can answer this question:
Where is your business going?
What is your preferred vision out in the future?
Mission.
As the leader of your business, everyone around you will look to you for guidance which includes knowing why your business exists.
The main question to answer is:
How do you get to your preferred future?
Values.
As your business is going to your preferred future, by fulfilling your mission, values are the guard rails to make sure your business does not get off track.
The question to answer is:
How does your business operate?